Aesthetics are more than visuals. They are stories, emotions, and identity.

Transformation has always been my art form. Whether mixing colors in my childhood paintbox to find the perfect shade of blue, curating an outfit that feels like an extension of my mood, or shaping a raw concept into a fully realized brand identity,I see aesthetics as the language that connects vision and emotion.

My Philosophy:
My mind is always creating - exploring new ways to tell a story, evoke a feeling, and build a visual world that feels immersive and intentional. I see connections everywhere, between past and future trends, between storytelling and human emotion, between a brand’s DNA and the people it speaks to.

Career: 
At 15, I moved across the world to California, driven by my love for change and the belief that growth happens outside of comfort zones. While studying Fashion & Design Management in Berlin, I became obsessed with the power of aesthetics, not just in fashion, but in everything we interact with. That passion led me to Araks in New York, where I worked on curating color stories and fabric selections, refining my ability to translate visual elements into emotional impact. Later, at Lang & Friends, I deepened my expertise in storytelling and immersive event design, shaping abstract ideas into tangible experiences.

Passion for details:
Beyond my work, what defines me is my curiosity, instinct, and obsession with details. I believe that true aesthetics lie in the nuances: A perfectly imperfect texture, an unexpected color pairing, the way light shifts across a surface. I thrive on solving creative puzzles, thinking beyond the obvious, and bringing ideas to life that feel effortless yet unforgettable.

For me, aesthetics are not just about beauty. They are about creating a moment, a memory, a connection. And that’s what I do best.